The introduction of Apple’s iPhone 3G has a major impact on Sony. Sony Ericsson had a lower than expected earnings. The drop of 9%  was due to the increased competition from other competitors (like Apple) adding to the slowing market growth for mid- to high-end mobile telephones. 

“There are more concerns about Apple and the iPhone, and how that will impact the industry in general,” Sid Parakh, a telecom analyst for Seattle-based brokerage house McAdams Wright Ragen said. ”That’s one of the things that makes it tougher for Sony. Sony was the most recognized consumer electronics company a few years ago, but Apple has done a great job of getting consumer attention and delivering products that consumers like, especially here in America.”